This page includes information about our brand and marketing guidelines, logos, other brand assets, and resources for teams working on campaigns.
The name of our company is ‘Synura’ with the S capitalized.
For now, the best current example of our company color and branding is our website.
We use Montserrat as our primary font.
In general, we use a dark theme by default.
Our primary brand color is #ff4e2d. In
other formats this is
RGB: 255, 79, 46,
CMYK: 0, 84, 86, 0, and
PMS: 171 C.
Offset panels use #1e1e23.
We use gradients for various purposes (buttons, headings):
Our logos in various formats (icon, stacked, side-by-side) can be found in the brand folder of our site repo. Various video-related icons can be found in our website repo (they are currently used for the hero animation).
The name of the company, when displayed next to the logo, is as it appears at the top of this site. The font is Montserrat, the weight is 500, and the letter spacing is 0.2rem.
Our product is meant to be something used by regular people to do something that can be very intimidating and complex. As such, we want to convey a few key feelings to our users when they use our products:
Our company Letterhead is TBD and will be on our Google Drive once we work with a designer to create it.
Our core user personas are documented on our direction page. For each, we will provide a description, the style of marketing they prefer, some examples of content that appeals to the audience, what other vendors in the space are doing, and our goal for the audience (for example, qualified leads).
There is also a competitive landscape page with information on the market and competitors.
Synura has the following social media accounts:
They are not official channels, but some employees also have streaming channels where they work on Synura. Links to these can be found on our team page.
For now, there is no special tweet approval process but if you want someone to review it just grab another team member.
1 to 2 times a week, in addition to our bi-weekly progress updates.