This page provides an overview of adjacent and competitive offerings in our space.
The competitive landscape is one component that feeds into our overall planning, but the strategy and direction page is where we define how we fit into this space. We are not trying to compete with every company here, just understand the world of video products and our place in it.
This page is organized into primary capabilities (project management, reviews, asset management, recording, editing, and distribution) but some tools bridge multiple categories.
Part of producing a video is just managing the creative workflow around the process. This includes steps like coming up with, reviewing, and approving the concepts, scripts, storyboards, motion graphics/other assets, and everything else you need as you go through all the phases of the production process.
It could even include billing and time tracking, though most of the products today do not.
A common complaint amongst all these options is that nothing works well with video and integrates a production process. You can sort of make it work, some better than others, but nothing is solving all the problems well.
It’s common, especially for production agencies (who take requirements and produce content for you), to need a review process where steps of the production flow are reviewed and approved.
Frame.io is an innovative leader in this space that was recently acquired by Adobe. This article contains a strategic overview of why Adobe bought Frame.io. They are very upmarket, with competitive advantages in C2C (cloud connectivity for expensive cameras) and other features for professional film crews.
Alternatives to Frame.io include:
Most of these products, including Frame.io, focus on a “we film and produce for you” type of agency workflow, where collaboration is limited to defining requirements and then signing off on the result, rather than both parties working together closely for the duration of the project. In those cases, a production/project management tool is typically used instead.
Preparing recorded videos for publishing is an important step in the process.
During production, you’re also producing or searching for various artifacts. Storyboards, mood boards, scripts, stock footage, music, and so on.
The vast majority of people we have spoken to who are using something for script writing are using Google Docs.
You can use Figma or Miro as a general tool for structuring visual information, but Milanote brands itself as a creative visual tool and specifically talks about storyboarding in its product marketing.
For creating motion graphics, most people use Adobe After Effects. There are many public resources for finding royalty-free or paid ones:
There are similar sites for finding stock footage:
And for music, there are also large libraries:
New in this space is AI generated elements, such as Beatoven.ai which can generate music per prompts.
These search engines for paid and free elements are tending to merge/index each other’s contents. For example, Shutterstock now has not just photos but videos, music, and vectors.
Video CMS tools allow businesses to organize, share, modify, and distribute videos internally and/or externally.
Digital Asset Management (or DAM, sometimes also referred to as Media Asset Management or MAM) is another category of asset management tool focused on working with all kinds of digital media, sometimes including video. Typically, DAM tools are used by brand, developer relations, and sales/marketing teams to ensure consistent brand identity, and provide indexes of current assets, version control, and similar workflows.
Note that usage of the terms CMS (Content Management System) and DAM (Digital Asset Management) are not well defined, and different companies may use the terms inconsistently. In general, both of these categories contain products that are focused on building a library of assets and making them easy to discover and use.
All videos at some point require getting content from the camera into a file, and there are several options for doing so:
There are several companies focused only on gaming, which provide not just video management capabilities but audience management as well (for example, merch stores, chat plugins, etc.) Some examples of companies in this space are:
Gaming tends to have big differences from all other kinds of video production because it’s more about “going live” and recording the gameplay. It’s much more ad-hoc than other kinds of video production.
Apps4rent offers hosted OBS instances in the cloud that you control locally but handle file backups and processing on their end. It’s a very simple, no-frills offering but one that already provides value for some users. They describe their advantage over solutions like Lightstream as “Lightstream doesn’t use much CPU space but fails to provide as many features as OBS. If you want to enjoy the tons of features offered by OBS studio without compromising the lightness and portability that Lightstream offers, you can do so by subscribing to dedicated OBS hosting plans offered by Apps4Rent.”
The classic social media publishing targets are YouTube, Facebook, and Instagram, but other products also specialize in hosting. Vimeo specializes in enterprise/corporate hosting, and Wistia specializes in hosting marketing-related videos with special analytics and call-to-action capabilities.
As far as streaming, YouTube offers streaming, and Twitch specializes in gaming. There are also professional streaming platforms like Wowza which are used for large events; additionally, internet CDN providers like Akamai can get involved in ensuring reliability and throughput for very large global events.