This page describes our communication processes and norms for things like the handbook itself, Slack, Google Docs, and any other communication medium.

Communication norms

The first thing to note is that we are an all-remote, async company and this reality flows through all of our communication practices. What that means practically is that the vast majority of all real-time communications are considered optional and have generally expected response delays, up to and including all non-1:1 meetings. How this plays out is that everything must be recorded, written down, or otherwise made available for later review, under the assumption that someone important can be assumed to not be present in real-time.

Remote communication can be difficult at times, especially spanning time zones, cultures, work styles, a variety of applications, and sometimes challenging connectivity issues. The following best practices are adapted from GitLab’s communication guidelines and are meant to help us maximize our asynchronous productivity. Some are general and some are application-specific.

  1. Always acknowledge receipt of messages sent directly to you or in which you are mentioned. In an email, send a “thank you” or “okay” or “got it;” in the calendar respond with acceptance or rejection to invitations; in Slack or GitLab a thumbs up. Acknowledging lets the sender know the message has been received and reduces the risk of “oh I was unaware.” It also alerts the sender that if they don’t receive a response it might have been overlooked and they should check in with you.
  2. Written communication is favored over verbal communication for decisions. If you work through something verbally, write it down so it can be shared with others. See also the section on writing things down on this page.
  3. Use roles instead of names when writing in the handbook. This is primarily because good processes are described by the actions required and the role of the person playing that action. Individuals play certain roles on certain projects, but may shift and change quickly even while the process stays static.
  4. The timezone should always be specified. We operate in many time zones (e.g. PT, CT, WAT, CAT, EAT, HKT, IST), so this is important to avoid ambiguity.
  5. Before sending a Google Calendar invite, please ensure that a link to a document is included instead of a file attachment. Adding an attachment doesn’t allow users on iOS Calendar to click into the document. Links work on both Google Calendar and iOS.
  6. Use numbered lists instead of bullets. They allow for being able to reference easily in conversation in cases where it wouldn’t be otherwise obvious.

Response times

On a one-to-one basis or with a specific group, you can have any kind of personal expectations with each other around async maximum acceptable response times, as long it is understood by everyone. When you do not have something established here are some good rules of thumb that can help you choose the right medium based on when you need to hear back.

  • All communications sent without a direct mention are considered FYIs and there is no expectation of a reply.
  • As soon as possible: phone call, text message, WhatsApp. This medium should be used only for urgent messages.
  • Same day: direct (private) message in Slack
  • By the next morning: @ mention in Slack channel
  • Within a day or two: @ mention in an issue, MR, or email

Note that of course you can always respond more quickly than what’s listed here, but having these guidelines helps ensure there aren’t any missed expectations when people are busy.

If you are on vacation/PTO or if it’s the weekend, then Slack, issues, merge requests, emails, etc. can all be ignored until you return. If you’re able to reply to a phone call or text message it’s appreciated since presumably, the topic is urgent.

Writing things down

“If you’re thinking without writing, you only think you’re thinking.” — Leslie Lamport

One of the absolute most important things about working async successfully is having a culture of writing things down. Our handbook is part of this; we must always keep it up to date, and whenever we answer a question, we answer it with a link to the handbook. This extends into any kind of collaboration document (Google Docs, issues, etc.) and ensures that any information someone might need is not dependent on anyone being available in real-time.

Furthermore, by writing things down you can reveal gaps in thinking. Often during a conversation, people can hear the same things and come away with very different impressions. Writing things down helps avoid this by nature of being more formal. It also provides a place for cases that might otherwise have been glossed over to be enumerated.

Finally, writing things down ensures that people have time to reflect on how to react to or engage with the document. In a live meeting, there can be a lot of pressure to feel like you need to come up with a response right away. Writing things down allows you to “sleep on it” and come back with a better response.

Manager/employee connections

A summary of some of the key differences being an all-remote manager can be found below (sourced from a great tweet by Job van der Voort). These are written from the point of view of the manager but are also great to read if you’re not a manager so you know what you can expect.

The first thing to know is that being a great manager in the office and being a great remote manager are nearly identical. If you are a good manager in the office, the transition shouldn’t be hard. You don’t need to be able to smell people to manage them.

  1. One-on-one calls: Have regular (weekly, 30-60m) 1:1 calls with each of your reports to check in with the person, not the work (you can review work async). Spend the time coaching, unblocking, helping them grow, providing feedback, discussing plans and doubts, and so on. Keep a light agenda prioritizing feedback first, then strategic topics, then tactical ones. You want to have the breathing room to discuss more sensitive and/or personal matters (e.g. job performance), so you don’t want an overly full agenda. You can always reduce the length and frequency of these meetings based on the preferences of either party and/or a feeling of needing it less.
  2. Set an example by working and communicating in public for everything but personal matters. This makes you much more accessible and visible and sets a great example that reinforces async standards. You should also document things yourself; don’t delegate minor documentation tasks if you’re directly involved. No one is too important to write documentation.
  3. Regularly check in on the workload and working hours of all your reports. Working remotely makes it much easier to overwork, and not everyone will naturally bring this up or even make it visible. You have to ask. When you find that people are tired, overworked, or just need a break - give them that break. Take their work/worries away and let them take time off. Don’t postpone this, do it right away, because rest is essential.
  4. You should not have many reports; more than eight is hard to manage well. A good manager must have time to be available to their team. If you have more than eight reports, split the team up and either add hierarchy or some other structure that makes it so everyone has a manager that has time for them.
  5. Document, document, document. No matter your seniority or rank, you should be documenting. Document how you work, and how you expect to work with others. Make changes to documentation that other people wrote proactively. Leverage the handbook as much as you can and lead by example.
  6. Connect individually with your team (peers and reports) at a human level. This will make work more fun, and make it easier to work together, especially when times are tough. Hiring is a huge part of this. You need to hire great people you can trust and then, once they start, give them your trust right away. Always assume good intent. Don’t slowly give more and more trust, or wait until you see results because this will set the wrong tone.
  7. To hire great people, focus on shared values. Don’t focus on remote working experience, but look for whether someone can work independently and can communicate effectively. That on its own will determine whether they can do their work remotely. Once hired, set clear expectations - it can be super helpful to create a 30/60/90-day plan with targeted goals. Make feedback as clear as possible, and ensure there’s always some action a person can take based on it.

Friday celebrations

Every Friday, the whole day, everyone is encouraged to post anything awesome from the week in #celebrations. It could be something you delivered, some problem you solved, or some progress in general that you’re proud of. It could even just be that had a tough week but made it through.

You’re welcome to share personal things you’re excited about as well, but that’s also totally optional.

Because we’re an async company it’s sometimes hard to tell what everyone is doing, even though there are amazing things happening all day every day. This process helps us make sure we don’t forget to celebrate and appreciate each other, so cheer on your teammates by replying with encouragement or adding fun emoji responses to their celebrations.

Everything starts with a Merge Request (MR)

It’s best to start a discussion with a Merge Request (MR) instead of an issue, whether you’re working on the application code or the handbook. A merge request is not just an idea but is associated with a specific change that is transparent for everyone to review and discuss. Merge requests can work similarly to issues to facilitate discussions, but are more actionable and concrete.

Starting with a Merge Request helps us be Handbook First by ensuring the handbook is up-to-date after a decision is made, and that the discussion is easy to find.

  1. Always open an MR for things you are suggesting and/or proposing unless you explicitly want to collect people’s open-ended feedback. In your MR you should implement the minimal viable change that achieves the improvement you’re looking for. An MR still allows room for discussion (and even complete rejection of the idea) but avoids bikeshedding. They can start as only a problem description and TODO comments if needed.
  2. Merge Requests, by default, are non-confidential. However, for things that are not public by default please open a confidential issue with suggestions for specific changes that you are proposing (or, even better, find a way to discuss in public by excluding the sensitive information).
  3. Not every solution will solve the problem at hand. Keep your MR focused by defining the problem first and explaining your rationale.
  4. Be proactive and consistent with communication on discussions, and close the MR promptly (either by merging or rejecting it).
  5. Have a bias for action and do not wait to gather consensus to make a change if you’re confident it is the right thing, or can be easily iterated on/removed later. Merge requests should not remain open for too long.
  6. Every MR is a proposal, if a merge request author isn’t responsive you can take ownership of it and complete it.
  7. Crosslink issues and merge requests with related conversations.
  8. Keep the MR description up to date. The MR shouldn’t describe doing one thing, while the change has evolved into something else.
  9. Use the threaded conversation features in GitLab when replying to avoid confusing comment flow. Try to have one topic of conversation per thread.
  10. If you have received any feedback or questions on your MR, try to acknowledge the comments. Merging your MR as-is without giving an answer or any response makes the commenters feel their opinions are unheard.
  11. If a project requires multiple approvals to accept your MR, feel free to assign multiple reviewers concurrently. This way the earliest available reviewer can start right away rather than being blocked by the preceding reviewer.
  12. Consider recording a concise video or audio file outlining the merge request. This will make content more accessible, prevent future confusion, allow for multitasking (e.g. cooking dinner and listening to the video), and increase participation for folks who digest audio information better than visual.

Time zones

We aim that most of our work should be “asynchronous” – meaning that you can do it on your schedule and not be dependent on meeting with another teammate to tackle it. However, coordination is also important both for work and social reasons. Since we span time zones, we ask that teammates make themselves generally available on Slack and for meetings during those hours that are the best overlap between those they work with.

Date format

Dates should be written in ISO format: yyyy-mm-dd. This is unambiguous, machine-readable, and sortable. This is especially important because we work in multiple countries; some default to M/D and some to D/M, so “5/4” could be interpreted as “April 5” or “May 4.”

While it’s recommended to specify yyyy-mm-dd for important communications, it is acceptable to use mm-dd as a shorthand. It is not acceptable to use slash ("/") or m-d. For example, it is okay to use “05-04” for “May 4”, but not okay to use “5-4”, “4-5”, “5/4”, or “4/5”. Better still is to use the year, or the ISO recommendation of “–”. For example: “2021-05-04” or “–05-04”.

Directly responsible individuals

At Synura we use the concept of directly responsible individuals (DRIs), a person who is singularly responsible for a given aspect of a project, the product, or the company. This person is responsible for accomplishing goals and making decisions about a particular aspect of Synura. DRIs help us collaborate efficiently by knowing exactly who is responsible and can make decisions about the work they’re doing.

You can read more about directly responsible individuals in Gitlab’s handbook

Sharing bad news

Share “bad news” quickly and straightforwardly, and be thankful to receive it. Bad news is so much harder to share than good news. We’re working on really ambitious and challenging projects; things will go wrong, and sharing them quickly and openly can usually provide good fodder for improvement for the whole company if handled with respect.

One thing that can make bad news so difficult to share is that it may come with a sense of self-recrimination. In this case, it can be helpful to acknowledge the feeling first (e.g. “I’m concerned that I might have made a mistake”) and then forge ahead and share the news. We all make mistakes; it’s easiest to help recover and learn from them if they’re acknowledged straightforwardly.

Bad news also may be difficult to share if it comes with a sense of blame, e.g. if you believe someone else made a mistake. In this case, you should consider the mistake a separate issue from the bad news and consider sharing it as “negative feedback.” (Give negative feedback in the smallest setting possible – e.g. a 1:1 video call). Treating the bad news and negative feedback as distinct issues allows you to consider the timing and format of sharing each independently.


Always try to answer questions about how we work with a link to our handbook; if you are unable to find the answer, or if the information is out of date, please update the handbook first and then send the link. This ensures that our handbook always remains our source of truth.

Additionally, it should be noted that you are not expected to read or memorize the handbook in its entirety - think of it as a reference. Before you go to perform a task that you know is documented there, go look it up and see if it’s changed since the last time you did it, or if it needs updating.

Screen readers

Many people benefit from learning via voice rather than reading text, and this can help improve accessibility as well as reduce screen fatigue. There are screen readers available for Android, iOS, Mac, and the Chrome browser.


  1. Use sentence case for headings, so This is a heading and not This Is A Heading.
  2. Removing and re-summarizing old or long-winded content is as important as adding new information. This helps us keep our handbook easy to use, approachable, and useful for everyone.


The handbook contains a readme folder where you can add a README that people can use to understand how to work with you. Think of it as a place for anyone who might work with you to go read a bit and get to know you better; this can be helpful with remote companies since some of the more casual ways of getting to know each other aren’t possible. You can see Jason’s README as an example.


At Synura, we do not send internal emails to each other. Instead, we prefer to use Slack to communicate. We use threads in Slack as much as possible, since they help limit noise for other people following the channel and reduce notification overload. We also configure our working hours in Slack to ensure everyone knows when they can get in touch with each other.

Slack channels

We have specific channels for various topics, but we also have more general channels for the teams at Synura.

  • #general: announcements for everyone to see
  • #thanks: sharing notes of appreciation with each other
  • #marketintel: interesting competitive details we’ve heard of

Slack conventions

Conventions for using Slack:

  1. Use public channels whenever possible. Threads within public channels can prevent spamming people, while still allowing others to be aware of what’s going on and to contribute if they have something to add.
  2. Posts will be considered FYI unless they mention a specific person @mention individuals to flag specifically for them
  3. Emoji acknowledgments are appreciated. See more on GitLab’s page.
  4. When communicating time in slack, prefer to specify in the team’s respective timezone or use UTC.
  5. Use @here and @channel only for important announcements.
  6. People can “browse all channels” and choose which channel to join, and all internal Synura channels are open to employees. If you would like to rename or change the name of a channel please contact your Slack Administrator
  7. Slack channels, even private ones, should never be used to discuss specific personnel issues, concerns, or performance. Membership in Slack channels changes over time and new members also see history; messages posted in channels therefore may at some point be visible to more people than those who are included in the channel when it is written. (Personnel issues should properly be addressed in Slack DMs, email, and Google Docs that are labeled with restricted and shared only with specific people, or in our Applicant Tracking System for candidates.)
  8. When responding in a public channel start a thread using the dialog above and to the right of the initial message. This will keep the conversation available for all to see but make fewer “unread” messages for teammates that are logging in after not checking Slack for a few days.
  9. We can create “external” channels to improve communication with clients or external collaborators. The channel will be limited to collaborators with an invitation sent by email by our Slack administrator but open for all Synura employees once the group is created. A list of participants should be provided and the main purpose of the channel should be specified.
  10. Note that Synura has a goal to have 80% of communication in public channels.

Google Drive

Generally speaking, when you share a document share it with [insert group email]. We want to allow anyone to contribute to all company work products, and this ensures that when someone needs to access it they can. There may be some specific cases where information or access rights need to be more restrictive, but please do it sparingly.

Documents should use these prefixes:

  • [public] - open to everyone, even outside of Synura
  • [synura] - available to all at Synura (assumed if not labeled)
  • [restricted] - shared, but only to specific individuals. May also want to adjust the sharing settings
  • [private] - might be useful to put this for any files that you wish to keep to yourself.

To use documents that are stored in a shared drive, it is helpful to create a link to that shared drive from your drive. To do this:

  1. Head to
  2. Click on “Shared with me”
  3. Tap the name of the folder you want to add to your Google folder
  4. Click on the name of the folder
  5. Click on “Add shortcut to drive”

Visible to all by default

By default, documents are viewable by everyone at the company. This means anyone with a Synura email address can see the document if they have the link, but it will not show up in their search results.

When a document should have limited access, adjust the document to Restricted. Do this by selecting Share –> Change under “Synura Anyone in this group can view” –> Restricted from the dropdown.

When sharing, give edit access to all

If you do share the document with anyone, share it with, but communicate directly with any individuals from whom you need input. This allows everyone to contribute and saves a lot of time when one stakeholder decides to add another, who may then need to request access from someone who has already stopped work for the day.

When sharing, uncheck the Notify people checkbox. It’s not recommended to use Google Drive to notify, since you will share with Share with everyone, but notify only those who you want to act upon it.

Conversely, documents shared to should be considered “FYI” unless someone follows up directly with you. There’s no obligation to read every document that’s shared.

Be cognizant of PII

If you do share a document that includes Personally-Identifying Information (PII) from one of our partners share it with the specific group (Ex: instead of, this will follow our Not Public and Limited Access policy.

YouTube and Twitch

The team is encouraged to stream our work on Twitch or YouTube. We value transparency about what we’re working on and you’re welcome to share strengths and weaknesses, works in progress, highlights, or concerns. However, we must also respect that not every external partner will share this level of comfort. Therefore we must be sure to avoid any of the following, in both our verbal narrative and any screens we share in presentations:

  1. Personally identifying information who are not Synura team members. E.g. no mention of names, license plates, phone numbers, emails, etc.
  2. Statistics or metrics of our partners’ data.

Not Public & Limited Access

We make things public by default because transparency is one of our values. Some things can’t be made public and are either internal to the company or have limited access even within the company. The items that are not public are detailed in the sections below, together with an explanation of why they aren’t public. If something isn’t listed in the sections below, we should make it available externally.

Not public

Some things are internal, available internally but not externally. The following items are considered internal:

  1. Financial information, including revenue and costs for the company, is confidential.
  2. Deals with external parties like contracts, vendors, or partners.
  3. Content that would violate confidentiality for a Synura team member, partner, or user.
  4. Legal discussions are not public due to the purpose of Attorney-Client Privilege
  5. Partner’s information is not public since Partners are typically not comfortable with that, and it would make it easier for competitors to approach our Partners. Suppose an issue needs to contain any specific information about a Partner, including but not limited to the company name, employee names, and the number of users. In that case, the issue should be made confidential. Try to avoid putting Partner’s information in an issue by describing them instead of naming them and linking to their Google Drive Folder. When we discuss a Partner by name, that is not public unless we’re sure the partner is OK with that. When we discuss a competitor (for example, in a sales call), this can be public as our competitive advantages are public.
  6. If public information compromises one or more team members’ physical safety, it will be made not public because creating a safe, inclusive environment for team members is essential to how we work.
  7. Compensation Changes: Synura will communicate and train team members on the output of iterations (Compensation, Benefits), but team members will not have visibility into the inputs and decision-making of compensation changes.
  8. Security vulnerabilities that we’re aware of should be kept to Synura-only. More sensitive ones may be further restricted to “Limited Access.”

Limited access

The items below are not shared with all team members. Limited access is a more severe restriction than internal-only.

  1. Deals with external parties like contracts and vendors.
  2. Content that would violate confidentiality for a Synura team member, Partner, or user.
  3. Partner lists and other Partner information are not public since many Partners are typically not comfortable with that, and it would make it easier for competitors to approach our Partners. If an issue needs to contain any specific information about a Partner, including but not limited to the company name, employee names, and the number of users, the issue should be made confidential. Avoid putting Partner information in an issue by describing them instead of naming them and by linking to their Google Drive folder.
  4. Plans for reorganizations. Reorganizations cause disruption, and the plans tend to change a lot before being finalized, so being public about them prolongs the trouble. We will keep relevant team members informed whenever possible.
  5. Planned pricing changes. Much like reorganizations, plans around pricing changes are subject to shift management time before being finalized. Thus, pricing changes have limited access while in development. Team members will be consulted before any pricing changes are rolled out.
  6. Legal discussions are restricted to the purpose of Attorney-Client Privilege.
  7. Some information is kept confidential by the People Group to protect the privacy, safety, and security of team members and applicants, including job applications, background check reports, reference checks, compensation, terminations details, demographic information (age and date of birth, family or marital status, national identification such as passport details or tax ID, required accommodations), home address. Whistleblower identity is likewise confidential. Performance improvement plans, disciplinary actions, and individual feedback are restricted as they may contain negative feedback between you and your manager.
  8. Acquisition offers for us are not public since informing people of an acquisition that might not happen can be very disruptive
  9. Acquisition offers we give are not public since the organization being acquired frequently prefers to have them stay private.

Our default is transparency, but there is sensitive information that can either not be shared publicly or can only be shared with a limited internal group. We follow Gitlab’s guidelines for not public and limited access information.

Synura logo
Product Company
Features About
Pricing Handbook
Blog Contact
>> We're hiring! <<